About Us

In a world that often neglects the importance of self-care, Amari emerged as a sanctuary—an oasis where indulgence and well-being intertwine. With a deep appreciation for the unique needs of black women and the men who support them, Amari is more than just a brand—it's a transformative journey towards self-discovery for both. Rooted in the belief that self-care is the ultimate act of self-love, Amari celebrates the art of slowing down, embracing rituals, and finding solace in the little moments. From the nourishing botanical ingredients that lovingly embrace melanin-rich, to the flickering candlelight that creates an ambiance of tranquility for couples, and the meticulously crafted beard care products that enhance the grooming experience for men, each creation is designed to ignite the senses and nurture well-being. With Amari, self-care becomes a shared experience—an invitation for black women and the men in their lives to reconnect, to celebrate their uniqueness, and to radiate confidence from within.

Our Mission

At Amari, our mission is to celebrate the essence and resilience of black women by curating luxurious self-care experiences that nourish the mind, body, and soul. We are dedicated to providing exceptional products that empower black women to prioritize themselves, elevate their self-care rituals, and cultivate a profound sense of self-love.

Meet the Owner

Amari Rhodes, a 22-year-old free-spirited, trailblazing entrepreneur, understands the struggles faced by black women in a society that often fails to acknowledge their experiences. With a youthful spirit and a deep passion for empowering his community, Amari embarked on a mission to create a space where black women could fully embrace their identities, free from judgment or compromise. Thus, Amari was born—a brand that stands as a beacon of self-care, inspiring black women to nurture their well-being and celebrate their innate beauty.

Our Store

Located in Crabtree Valley Mall, Raleigh, NC, in a kiosk, on the first floor, just outside of Foot Locker and White House | Black Market, you will find Amari. We pride ourselves on providing top-tier customer service. Our #1 goal is to make you feel better when you than you did when you arrived. Come see us and smell for yourself or feel free to shop online.


Contact Us